Privacy Policy

Effective date: 18^th June 2025 

This Privacy Policy explains how Equipment One Ltd collects, uses, and protects your personal data when you use our website [www.equipment-one.com]. 

1. Who we are 

Equipment One Ltd 

The Old Cider Barn, Gossington, Gloucester GL2 7DJ 

Email: [email protected]  

We are a UK-based distributor of construction and materials handling equipment. We are committed to protecting your personal data and respecting your privacy. 

2. What data we collect 

When you use our website, we may collect the following personal information: 

• Your name 

• Your email address 

• Your phone number 

• The content of your enquiry or quote request 

• Your IP address 

• Website usage data (via Google Analytics) 

3. How we collect your data 

We collect data in the following ways: 

• When you fill out an enquiry or contact form 

• When you interact with clickable phone numbers on the website (e.g. to call us) 

• Automatically, via cookies and analytics tools (e.g. Google Analytics) 

4. How we use your data 

We use your personal data for the following purposes: 

• To respond to your enquiries and follow up on quotes 

• To improve and optimise our website and user experience 

• With your consent, to send you marketing communications and updates about our products and services 

You can opt out of marketing at any time by clicking the unsubscribe link in our emails or contacting us directly. 

5. Legal basis for processing 

We rely on the following legal bases under UK data protection law: 

• Consent: for sending marketing communications (you must actively opt in) 

• Legitimate interest: for responding to enquiries and improving our website 

• Contract: where your enquiry relates to a product or service you intend to purchase 

6. Sharing your data 

We do not sell or rent your data. 

However, we may share your data with: 

• Our internal CRM system for managing customer relationships 

• Google Analytics (aggregated, non-personally identifiable usage data) 

• Mailchimp or similar platforms for email delivery (only if you opt in to marketing) 

7. Cookies and tracking 

We use cookies to improve the performance and usability of our website. These include: 

• Functional cookies for basic site operation 

• Analytics cookies (e.g. Google Analytics) to understand how users interact with our site 

You will be asked to consent to cookies when you first visit our website via a cookie banner. You can change or withdraw your consent at any time through your browser settings. 

8. Your rights 

Under the UK GDPR, you have the right to: 

• Access the personal data we hold about you 

• Correct any inaccurate data 

• Request deletion of your data 

• Object to or restrict certain types of processing 

• Withdraw consent for marketing at any time 

To exercise any of these rights, email us at [email protected]  

9. How we protect your data 

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, or loss. 

10. Changes to this policy 

We may update this policy from time to time. The latest version will always be available on our website with the effective date clearly shown.